I can't wait to show it to you once it's been renovated and rebuilt because it will be a great opportunity for me to create some new content around home studio setup and acoustics.
A part of my process was getting rid of a lot of stuff that I didn't see coming back into the studio.
I'm putting in a custom bookshelf to cover the back wall so I didn't need my old bookshelf anymore.
My comic book collection was getting out of hand and I have a lot of books elsewhere that I'll finally find a place for.
My new bookshelf will also act as a nice makeshift diffuser for the back of the room, as well as a cool backdrop for all the Youtube videos I have planned.
But when I tried to get rid of my old bookshelf, I learned a frustrating lesson about "value."
I didn't bother trying to sell it so I listed it online as FREE!
I put it outside by the road so that people could easily see it and grab it.
And over the course of three days I responded to more than 50 messages from people who were interested and wanted to know if it was still available.
Every time I told them, "Yep, it's still there on the corner of X and Y and you can come grab it."
But every day I looked out the window and saw it still standing there, like an unwanted puppy looking for a home.
Finally, after three days I got a knock on the door from a neighbor asking if I was selling the bookshelf outside. She had seen it standing there for days and was curious.
So I told her, "no please, you can have it. It's all yours. PLEASE take it."
Fifteen minutes later it was gone.
Not a single person messaging me about the free bookshelf came for it.
And I believe it was BECAUSE it was free.
You see, if something is free, you don't value it as much.
If it's free, you don't care as much about it because you didn't have to invest anything in it.
If it's free, you don't take the time to get anything back from it.
Don't get me wrong. You can certainly get great stuff for free. That bookshelf would be a great addition to anybody's room.
I also give
away free stuff to my audience all the time. There are currently 1,400+ free articles on the Audio Issues blog that will teach you everything from setting up your first home studio to getting your first client.
But the person that ONLY wants free stuff is NOT the type of person you want to become, or associate yourself with, if you're trying to succeed.
I see this all the time when engineers want to start their careers by offering their services up for free without getting anything in return.
This is a HUGE mistake because it attracts the wrong type of person.
The type of artist that wants free stuff is not the type of person who will see the value of your work.
You've essentially made your work worthless by offering to them for free.
There are exceptions to the rule, but I've heard so many nightmare stories about low-value clients that I made it a crucial turning point for Casey's character in my business parable, You Get What You Give.
So if you're considering a career in audio or music, that book will help you get started on the right track without making dumb music business mistakes that make you hate your career before it even starts.
And if you're looking for hands-on mentorship to help you grow your music career, apply for my M3 Music Accelerator right here.
Neither of
these things are free, but I've built a career around giving more in value than what I take in payment.
You're guaranteed to get a return on your investment on any of my products and services as long as you put in the effort.
You
get what you give,
Björgvin
