Have you ever thought about what makes you stand out as a music maker?

Being in a category of one is a great place to be.

You're not a small fish in a big pond.

You're not even a big fish in a small pond.

You're the owner of the ocean with a monopoly on swimming.

Why would anybody hire you instead of any of the thousands of music producers rolling off the conveyor belt of audio school this year?

When I used to Shark Tank pitch my audio startup to investors I would always have to know the exact numbers of the market for my financials. 

And I believe that the combined audio schools of the world graduated about 16,500 audio students every year.

That's a lot of competition.

It's NOT enough to just be one more mixing engineer in the bloody red ocean competition of the music industry. You must stand out in a different way.

So, I ask you again, how are you going to be different?

What is your unique value proposition? 

The emphasis is on unique for a reason. It's the thing you need to be exceptionally good at. You don't have to know how to record, mix, master, post-produce, on-location record, do live sound, edit audio for film and mix film scores in surround to be successful.

You just have to do a couple things really well.

That's what your unique value proposition is. It's the thing you dive deep into and do better than anybody else.

• My unique value proposition is not being a great audio engineer, ironically enough.
• My unique value proposition is that I can simplify complex audio jargon into simple production tips you can use right away so that you can be a great audio engineer AND help you market and promote your music at the same time.

It's when you combine multiple talents together that you become a unique service provider.

There are plenty (16,500 every year and counting) engineers who might be better than me, but none of them do what I do.

That's my unique value proposition and it's the thing that puts food on my table and lets me enjoy my life as an audio industry professional.

It's important to understand your competitors of course. But, having a unique value proposition means that you don't have to worry about them as much.

You're not competing if what you do is unique because you own your niche. 

If you want to find your unique value proposition so you can set yourself apart, then I recommend enrolling in our M3 Accelerator that combines the mixing, mastering, and marketing skills you need to succeed, whether you're a music producer making beats, an engineer recording and mixing bands, or a home studio musician looking to promote your music online

Enjoy!

Björgvin

P.S.