As we've talked about earlier in this 3-part series on getting your name out there, it all starts with figuring out who your services are for, as well
as what they are for.
The second article focused on positioning and tensions, which are both crucial for making your services
stand out and be intriguing for the people you wish to help.
For this final article, to bind it all together, I will explain two concepts that will help you even better understand the people you're trying to reach with your services and how to get your name out to them.
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