I had a session with a coaching client yesterday.
I took them through my proprietary 4P Process to help them build their musical brand.
I walk everyone through this
process who wants to increase their online presence, build a brand, and earn an income with their skills.
(It's an essential process of creating a sound strategy for online success, and if you want to learn more, check out this
page).
This client wants to build a brand around their music and get work as a session musician and composer, so they have a two-sided audience.
On one side, you have the "customers." These
people want to pay you for some result you'll get them.
They might need a score for their film, a guitar solo on their record, or a string arrangement for their song.
These are the "work-for-hire" gigs.
On the other side, you have the "fans." These are harder to quantify in "income terms" because you're not solving a particular problem for them and charging for your work, but they might be following you because they like you, your music, and your style.
Some might
hire you later, but that's not why they were attracted to you in the first place.
So when I dig into this part of the 4P Process with my coaching clients, I spend considerable time digging into what musical artists inspire your music, but I also ask you what famous artists you sound like.
This will help us find your fans.
And don't worry - you don't have to feel like a copycat for sounding "like" a different artist. It's beneficial to know who you sound like because it allows us to structure an effective marketing campaign for your music.
That way, you can use the "interest targeting" features inside Facebook Ads Manager to target people who like those artists.
If they like those artists, they'd be much more likely to listen to you.
For instance, let's say you're adamant about grunge being the next comeback genre, so you're making music that sounds like Alice in Chains meets Nirvana but with a modern Eddie Vedder solo-artist twist.
(I can already hear the sound of Doc Martens's stock ticker rising...)
So if you want to advertise your music on Facebook and Instagram, you can show that ad only to people who already like bands like Alice in Chains, Nirvana, and Pearl Jam. And you can also target genres like grunge.
That way, you can be hyper-focused on your targeting and
feel secure that your ads are being shown to people who like that style of music.
Otherwise, you might waste all your advertising budget on flower-power hippies, Viking Metalheads, or teenyboppers who only listen to DuJour.
So if you're
considering running ads for your next single, or want to grow your online presence with paid advertising, the interest targeting feature inside Ads Manager is one of your most essential tools.
It's a massive part of what I'll be showing people inside my upcoming Facebook Ads Workshop I'm planning to run in June, so if you'd like to reserve your seat, just hit reply
with "INTERESTED" and I'll send you the details as soon as they become available.
(And if you've already replied to my previous emails about it, there is no need to reply again. I'll contact you with details very soon).
Looking forward to hearing from you,
Björgvin
P.S.
If you're interested in something more than a workshop and want me to help you build a musical brand that enables
you to increase your online presence and promote your music, products, and services, I have room for a few more 1-on-1 coaching clients inside my Music Authority Accelerator.
Book a call with me here to see if we're a good fit to work
together.