This hasn't happened for over 20 years.

I'm getting excited about a release date.

No, not another book from me. Not even an album from my favorite artist.

Oh no, on September 6th, the video game Starfield from Bethesda Softworks comes out and I will be cancelling all of my meetings, putting my phone on airplane mode, deactivating my door bell, and boarding up my all of my doors and windows.

Oh, and obviously putting an auto-reply on my email to say that I am UNAVAILABLE because I'm in outer space.

"I'm sorry, Björgvin is not available right now. He is playing video games..."

In case you're not a giant weirdo gamer-nerd like me, Starfield is the first new IP coming out of Bethesda for over 25 years and I can't wait to play that game because it looks SO GOOD!

They're basically taking all of the amazing things from Fallout and putting it in outer space and I'm ALL FOR IT!

I told my wife about my plans and she dryly remarked, "I'm glad that you're so excited...I'm happy for you."

Now, what the hell does that have to do with finding success with your music?

Two things:

1. If you're excited about making music, put it on your calendar. Block out your time, remove distractions, and focus on your creativity.
2. If you're releasing music, make sure you tell people about it AHEAD OF TIME. If you don't build buzz around your release, don't be surprised if nobody knows about it when it comes out.

And if you don't know how to go it alone and want the help, accountability and encouragement to make more music that you're proud to share with people, join us inside the Audio Issues Academy today.

Have a great weekend,

Björgvin