Whenever a client wants to increase their online presence, I take them through my Audience Attraction process based on my Customer Canvas I teach at in the NVD program at the University of Arizona's Entrepreneurship program.

(It's an essential process of creating a sound strategy for online success).

If you're anything like my clients, you want to get fans for your music or get work as a session musician.

In this case, you have a two-sided audience.

On one side, you have the "customers." These people want to pay you for some result you'll get them.

They might need a score for their film, a guitar solo on their record, or a string arrangement for their song.

These are the "work-for-hire" gigs.

On the other side, you have the "fans." 

These are harder to quantify in "income terms" because you're not solving a particular problem for them and charging for your work, but they might be following you because they like you, your music, and your style.

Some might hire you later, but that's not why they were attracted to you in the first place.

So when I dig into this part of the process with my coaching clients, I spend considerable time digging into what musical artists inspire your music, but I also ask you what famous artists you sound like.

This will help us find your fans.

And don't worry - you don't have to feel like a copycat for sounding "like" a different artist. 

It's beneficial to know who you sound like because it allows us to structure an effective marketing campaign for your music.

That way, you can use the "interest targeting" features inside Facebook Ads Manager to target people who like those artists.

If they like those artists, they'd be much more likely to listen to you.

For instance, let's say you're adamant about grunge being the next comeback genre, so you're making music that sounds like Alice in Chains meets Nirvana but with a modern Eddie Vedder solo-artist twist.

(I can already hear the sound of Doc Martens's stock ticker rising...)

So if you want to advertise your music on Facebook and Instagram, you can show that ad only to people who already like bands like Alice in Chains, Nirvana, and Pearl Jam. And you can also target genres like grunge.

That way, you can be hyper-focused on your targeting and feel secure that your ads are being shown to people who like that style of music.

Otherwise, you might waste all your advertising budget on flower-power hippies, Viking Metalheads, or teenyboppers who only listen to DuJour.

So if you're considering running ads for your next single, or want to grow your online presence with paid advertising, the interest targeting feature inside Ads Manager is one of your most essential tools.

It's a massive part of what I show you inside the Audience Amplifier because it's a crucial part of making the most of your ad budget.

This is the kind of coaching my 1-on-1 clients pay upwards of $5,000 for, but I took a few of my most valuable training videos and packaged them for you at a FRACTION of the price.

And it's discounted until tomorrow, so make sure you grab the Audience Amplifier right here, right now.

Enjoy!

Björgvin