I lectured at a creative business accelerator
yesterday.
The topic was about monetizing your creative career so I shared how I’ve grown Audio Issues throughout the years.
And one of the main ways I’ve grown my business is through something called “inbound marketing.”
In simple terms, inbound marketing is about building a list of subscribers and customers on an
email list that you can then communicate with.
Look at that, I'm doing that now. So meta!
Having an email list is infinitely better than putting all your eggs into the social media basket because who knows when the social media CEO will turn on you and take all your eggs away, like an insecure and mean Mayor Humdinger.
Anyways, I was showing the class one of my landing pages and a student chimed in:
“I used to do this for a marketing company over ten years ago. This stuff still works?!?” she asked incredulously.
I could hear it in her tone that she had been worn down by the exhausting environment that is the online “broseph” marketing
scene.
I chuckled and told her, “well, my landing pages convert at 50% and I get 250 subscribers/day so this stuff definitely still work for me.”
And honestly, these inbound marketing principles have worked for decades.
There’s really no difference between subscribing to an email list and purchasing a product
through a sales page versus clipping out a coupon from the Sears catalog 100 years ago and sending it via mail-order pigeon to place an order that then gets delivered to you via horse-drawn carriage.
The only difference is speed.
(And all the animal trainers).
It's the same with audio.
Imagine if someone asked me during a mixing class, "Wait...EQ?!? That stuff still works?!?!"
Erm...yes.
Technology may change, plug-ins may get better, and the sounds and styles may evolve.
But the fundamentals stay the same. They’re the constant in the equation of
creativity.
Like Albert Einstein once famously quoted:
"(Practice * Time) + (Fundamentals * Creativity) = Skill"
(Maybe...)
And if you want to take your fundamentals and supercharge them with speed so that it takes you less
time to finish your mixes, but you get better results...
...check out the Easy Mix Approach right here.
Enjoy,
Björgvin