If you're wondering how to do the "music licensing thing" but still haven't cracked how to approach music supervisors, publishers or music libraries, I have something cool for you today.
I've been chatting with my friend Michael Elsner of Master Music Licensing recently and he let me know that he's teaming up with Chris SD, another rockstar sync songwriter. Collectively, they've gotten thousands of songs placed in TV and movies and they've helped artists make thousands of dollars through sync placement.
They teamed up at NAMM to shoot this quick video to give you some food for thought if you're trying to break into the game.
They chat about:
- How to target the right people to hear your music
- How you shouldn't overlook music editors when pitching your music
- How to think about what niche you can fill in a music library
- The differences between music supervisors and music libraries and how they attack things differently
- How important production is if you want to be taken seriously
- Chris’s story about a $30,000 sync deal and how that can make an artist chart at the same time
- The importance of networking to get the best connections
- The importance of doing your due diligence when finding the right music libraries and music supervisor
People think Chris and Michael are competitors because they both have music licensing programs, but honestly, they’re just on the same mission to help you understand how you can do it too!
If you want to ask these masters of music licensing all of your burning questions on how to break into the business, check out their impromptu NAMM chat here and wait until the end of the video so you can sign up to join their free masterclass where they break it all down for you.
Enjoy!
Björgvin