Self-Marketing on a budget can be one of the most rewarding experiences as an Artist or Producer!
Not only will you learn so many new things along the way, the sense of achievement you feel when you finally reach those marketing goals yourself is indescribable, especially
when you've done it all on a limited budget!
Before I get right into it, I want to make it clear that it’s always a great option to have a marketing budget before you’re ready to release your music.
Having a solid PR agent working for you is a dream, but unfortunately, not all of us will have the funds when we need them and not every PR Agency has your best interests at heart.
I’ve had many artist friends put thousands into campaigns recently only to get really bad results from their campaigns.
With a lot of hard work and a good plan, you can successfully self-market your music/business or brand on your own with incredible results, not spending a cent and not even leaving the comfort of your home, or in my case sometimes my bed.
However, it does mean you will need to work really hard, that's why it's important to love the process and celebrate little successes on the way up!
Emailing blogs has been one of the main reasons why I've landed on many Editorial Playlists, building relationships with bloggers has been priceless.
For the past 4 years, I've managed to "Self-Market" myself successfully, most of the time without spending a cent. I've hit 1 million streams on Pandora alone, half a million on Spotify and have landed on over 15 Editorial Playlists on Spotify, Apple Music & Youtube Music using a combination of marketing avenues such as email, blogs, and social media.
Here are my top tips for marketing yourself on a budget using a combination of Social Media Platforms: