One of my business coaches recommends that you make your stuff ten times more valuable than what you charge for it.
If you're offering services for $100/hour or charge $50 for a product, how can you make that experience worth ten times as much?
If you can do something in an hour that people expect to pay $1,000 for, it's a no-brainer to hire you for $100/hour.
The same goes for teaching. If I can teach you something in a couple of hours that took me ten years to learn, you're saving an incredible amount of time.
Overdelivering on value is what keeps people coming back for more.
That's what I did with Step By Step Mixing book, and it's something one reader pointed out recently:
"This guy's info WILL NOT DO YOU WRONG!!! My mixes are miles beyond what they were before Bjorgvin. Worth ten times the price at least."