My house got burglarized a few months ago.

We came home to an open door and a very scared puppy dog.

They took both of our TVs and two of our laptops.

Luckily I had my work laptop on me at the time so my work was unaffected.

But luckily, as far as criminals go, these guys were pretty fracking stupid.

None of my audio gear was taken and all of my instruments were untouched, all of which was more valuable than the TVs they took.

So as far as being burglarized goes I got pretty lucky.

But, we wanted to make sure they didn't gain access to anything inside the computers that they could use against us so we used one of those fraud protection agencies to make sure our identities didn't get stolen.

So for $30/month we paid to make sure nothing weird was happening with our accounts or social security numbers. At the end we decided it wasn't really worth it anymore so we wanted to cancel our accounts.

And of course, the website makes it as hard as possible to cancel the account. You have to call, get put on hold and then wait until you have to argue with an agent to let you cancel your account.

Which is infuriating to me.

They're offering a service I needed and then I didn't anymore.

Sounds straightforward. Should be able to stop paying right?

Nah, screw the customer. Make it hard and annoying for them to get out of it.

Such bullshit business practice that's all aimed at getting as much money out of the customer as possible.

It's the exact opposite of what I try to do.

I offer most of my advice for free. Some of it is useful, and hopefully some of it is entertaining.

If you like what I have to say you can buy into some of my products, like EQ Strategies or the Strategies Bundle.

But if you don't, no hard feelings. I'll still keep writing as long as it keeps you entertained, and you can unsubscribe at any time using the link at the bottom of every email.

And even if you buy my products there's always a 100% money-back guarantee if you're not satisfied.

I won't make you call a robot at a toll-free number that makes you hold (how is it that you have to hold for a machine to be available?!?).

If you're not satisfied and you email me about it I simply refund your money, no questions asked.

That's the difference between guys like me and big corporations. Serve the customer, create a relationship and try to help out. If you buy something from me, GREAT! If not, I'll still hang out and tell you some tips.

Was there an audio lesson in there? Maybe not but you can reevaluate how you're dealing with your clients to see if you're doing enough "relationship marketing" instead of "sales marketing."

You might get a nice chunk of money from an overcharged client one time, but why not try to create a relationship so that they keep coming back? It'll make more money and be more successful in the long run.

Does that make sense? Let me know.

Björgvin