You’ve probably heard people say, “Just make great music, man. The music will be its own marketing.”

I whole-heartedly agreed with this for the first 10 years of my music career. It was basically my manifesto.

And although I’m no longer a fan of throwing all of marketing out the window,  I think this is generally a good idea to start with.

I do think your music is more important than your brand or your music promotion. And I do think you should spend much more time making music than marketing your music.

 

Here's why: 

A novella about music, marketing, and making an impact. If you want to transform your hobby into a profitable and sustainable career, this business parable will share what you need to succeed.