Pre-release hype is all about creating anticipation around your release and getting people to WANT to listen to your music once it's out.
So many artists and producers assume that they can just chuck all their hard work out into the world and hope for the best without any kind of marketing strategy or plan.
The more preparation that's done BEFORE the release means that you will drastically increase your chances of reaching a larger audience and getting more streams/plays/downloads than if you didn't have a strategy or plan.
Here are some basic tips on how to create anticipation with your audience.